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Paid Advertising
Performance Marketing

One Agency.
Five Platforms.
All Profit.

We don't run generic campaigns and hope for the best. We build platform-native strategies — each one engineered for the specific results that platform delivers best.

Google
Meta
LinkedIn
TikTok
Snapchat
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Google Ads Meta Ads LinkedIn Ads TikTok Ads Snapchat Ads
Google Ads

Capture buyers
the moment they
search for you.

Google puts your business in front of people actively searching for what you sell. No warming up cold audiences — pure purchase intent, captured at the exact moment it peaks.

Search Ads Shopping Campaigns Performance Max YouTube Pre-Roll Display & Remarketing Local Service Ads
4.3x
Avg. ROAS across clients
-47%
Cost per lead reduction
£3.40
Avg. cost per lead
Home services case study
Google Ads Case Study
Home Services · Local SEA
From 4 leads/month to 60+
— in under 12 weeks
A home installation company was relying on word of mouth. We built a targeted Google Search campaign around high-intent keywords, rebuilt the landing page for conversion, and set up call tracking. Within three months, they were fielding 60+ qualified enquiries a month.
+1,400%
Monthly Leads
£3.40
Cost Per Lead
4.8x
ROAS
Ad  thetailoredtree.com › google-ads
Google Ads Management — More Leads, Lower Cost Per Click
We build high-intent Search, Shopping & Performance Max campaigns that put your business in front of buyers the moment they search. Free audit included.
01
Keyword Intent
Your ad triggers when someone searches a high-intent keyword. They're already in buying mode before they click — no cold audience warming needed.
02
Smart Auction
Google's real-time auction weighs your bid, Quality Score, and ad relevance. Better creative + tighter targeting = lower CPCs and higher positions.
03
Convert & Scale
Clicks land on optimised pages, tracked conversions feed the algorithm, and budgets automatically shift to the campaigns generating the best returns.
Pure Purchase Intent
Unlike social ads, you only appear when someone is actively searching. No warming up cold audiences — just high-intent traffic ready to convert.
Fully Measurable ROI
Every click, call, and conversion is tracked. You see exactly which keywords generate revenue — and we cut the ones that don't, every week.
Full Format Coverage
Search, Shopping, Display, YouTube, Performance Max, and Local Service Ads — we run the right mix for your industry and goals.
Best For
Local Services eCommerce Lead Generation Professional Services High-ticket B2B Franchise & Multi-location
Meta Ads

Stop the scroll.
Start the sale.
Facebook & Instagram.

Meta's targeting is unmatched for consumer brands. We build full-funnel systems — awareness on Instagram, retargeting on Facebook — that turn scrollers into buyers and buyers into repeat customers.

Facebook Feed Ads Instagram Reels Stories & Carousels Dynamic Retargeting Lookalike Audiences Lead Generation
3.9x
Avg. ROAS across DTC clients
-52%
Cost per acquisition
2.1M
Monthly impressions managed
DTC fashion brand case study
Meta Ads Case Study
DTC Fashion · Facebook & Instagram
3.9x ROAS in 8 weeks
— from a standing start
A UK fashion brand had never run paid social. We launched a full-funnel Meta strategy — top-of-funnel Reels for discovery, dynamic carousels for warm audiences, and aggressive retargeting for cart abandoners. Profitable by week six, scaled by week eight.
3.9x
ROAS
-52%
Cost Per Sale
12k
Orders in Mo. 3
Fashion
Fashion
Home
Home
Food
Food
Beauty
Beauty
Fitness
Fitness
01
Audience Defined
We build laser-targeted audiences by interest, behaviour, lookalike, and custom data — reaching the exact people most likely to buy from you.
02
Creative Delivered
Reels, Stories, Carousels, and Feed Ads serve native-feeling content that stops the scroll — each format built for the placement it runs in.
03
Pixel Learns & Scales
The Meta Pixel tracks every purchase and lead. As it collects data, the algorithm self-optimises — your cost per sale drops as spend goes up.
Unmatched Audience Depth
3 billion active users with decades of behavioural data. Target by life events, purchase behaviour, interests, and demographics in seconds.
Full-Funnel System
Top of funnel awareness on Instagram Reels. Mid-funnel retargeting on Facebook Feed. Bottom-funnel dynamic ads for cart abandoners. One ecosystem.
Creative-First Results
On Meta, creative IS the targeting. We produce thumb-stopping ad content that performs — and test systematically until we find the winners to scale.
Best For
DTC & eCommerce Fashion & Beauty Food & Hospitality Health & Fitness Consumer Products Events & Experiences
LinkedIn Ads

Reach the decision
makers. Fill the
B2B pipeline.

LinkedIn is the only platform where you can target by job title, company size, seniority, and industry simultaneously. For B2B, it's unmatched — we put your message directly in front of the people who can actually say yes.

Sponsored Content Message Ads (InMail) Lead Gen Forms Dynamic Ads Company Retargeting Thought Leadership
£32
Avg. cost per B2B lead
+280%
Pipeline generated
47
Demos/month avg.
B2B SaaS case study
LinkedIn Ads Case Study
B2B SaaS · Sponsored Content & Lead Gen
£32 cost per demo.
47 meetings a month.
A B2B SaaS platform wanted to fill their sales pipeline with qualified demos. We built a LinkedIn campaign targeting CTOs and Operations Directors at mid-market companies — sponsored content for awareness, Lead Gen Forms for capture. Forty-seven booked demos in month three.
+280%
Pipeline Growth
£32
Cost Per Lead
4.2%
Form Fill Rate
Sponsored
TT
The Tailored Tree
Digital Growth Agency · London
We helped a B2B SaaS platform go from 0 to 47 qualified demos per month using LinkedIn Sponsored Content and Lead Gen Forms — targeting CTOs and Ops Directors at mid-market companies. £32 cost per demo.
LinkedIn sponsored content
01
Precision Targeting
Target by job title, seniority, company size, industry, and skills simultaneously. No other platform lets you reach CFOs at 200-person SaaS companies this precisely.
02
Content in the Feed
Sponsored Content, Message Ads, and Thought Leadership ads appear natively in professional feeds where decision makers are already engaged and receptive.
03
Lead Gen Forms
Pre-filled Lead Gen Forms capture contact details without leaving LinkedIn — removing friction and delivering qualified leads directly into your CRM.
B2B's Best Channel
80% of B2B leads from social media come from LinkedIn. Decision makers are here in a professional mindset — far more receptive than on consumer platforms.
Account-Based Targeting
Upload a list of target companies and serve ads exclusively to employees there. Ideal for enterprise sales teams running ABM campaigns at scale.
Higher-Value Leads
LinkedIn leads cost more than Google or Meta — but they convert to larger deal sizes. For high-ticket B2B, the economics are almost always superior.
Best For
B2B SaaS Professional Services Recruitment & HR Enterprise Software Financial Services Consulting & Agency
TikTok Ads

Go viral.
Get sales.
Scale fast.

TikTok rewards great creative over big budgets. We make content that looks native, feels authentic, and converts — reaching a massive, highly engaged audience at some of the lowest CPMs available in paid social today.

In-Feed Ads Spark Ads TopView Branded Hashtag Shopping Ads Creator Whitelisting
4.1x
Avg. ROAS consumer brands
£4.20
Avg. CPM
6.2M
Monthly views managed
TikTok consumer brand case study
TikTok Ads Case Study
Consumer Brand · In-Feed & Spark Ads
6.2M views. 4.1x ROAS.
Profitable in 5 weeks.
A DTC lifestyle brand wanted to break through on TikTok without a big creator budget. We produced scroll-stopping In-Feed Ads, whitelisted top-performing organic posts as Spark Ads, and retargeted video viewers with a direct CTA. Result: 6.2 million views in month one and a 4.1x return by week five.
6.2M
Views Mo. 1
4.1x
ROAS
2.4%
Click Rate
TikTok ad creative
TT
@thetailoredtree
62.4k
3.2k
1.8k
6.2M views · 4.1x ROAS · 5 weeks 🔥 #paidads #tiktokads
01
Creative-First
TikTok rewards great content over big budgets. We produce scroll-stopping In-Feed Ads and Spark Ads that feel native — not like ads — so users actually watch.
02
Algorithm Finds Buyers
TikTok's For You algorithm distributes your ad to the most relevant users automatically — no audience build required. The more people engage, the more it scales.
03
Spark & Scale
We whitelist top-performing organic posts as Spark Ads, retarget video viewers with direct CTAs, and scale spend behind the creative that converts.
Lowest CPMs in Paid Social
TikTok's ad inventory is still underpriced vs Meta. Average CPMs of £3–6 mean massive reach on modest budgets — and a first-mover advantage while it lasts.
Viral Amplification
Paid reach stacks on top of organic sharing. When an ad creative resonates, users share it — giving you earned media on top of your paid spend at no extra cost.
TikTok Shop Integration
Native shopping ads and product links let users buy without leaving the app. For eCommerce brands, this removes the biggest conversion barrier in paid social.
Best For
Consumer DTC Brands Fashion & Streetwear Gaming & Apps Food & Beverage Beauty & Skincare Entertainment
Snapchat Ads

Own the screen.
Own the 18–34
demographic.

Snapchat's audience spends over 30 minutes a day on the app — and the ad space is far less saturated than Meta or TikTok. We leverage full-screen Story ads and AR Lenses to create brand moments that genuinely stop thumbs and drive app installs, product trials, and footfall.

Story Ads Single Image & Video AR Lens Campaigns Collection Ads Dynamic Ads App Install Campaigns
£0.62
Avg. cost per app install
80k
App installs in 60 days
34%
Swipe-up rate on top ads
App install Snapchat case study
Snapchat Ads Case Study
Mobile Gaming App · Story & App Install Ads
80,000 app installs.
£0.62 per install.
A mobile gaming startup needed to hit 100,000 installs within their first quarter to unlock Series A funding. We launched a Snapchat campaign targeting 18–28 year olds with full-screen playable Story Ads. 80,000 installs in 60 days at £0.62 each — half the industry benchmark.
80k
App Installs
£0.62
Cost Per Install
34%
Swipe-Up Rate
Snapchat story ad
The Tailored Tree
Sponsored · now
80,000 app installs. £0.62 each.
Own the 18–34
Demographic.
↑ Swipe Up to Learn More
01
Full-Screen Story
Your ad takes over the entire screen between user Stories — no competing content, no distractions. Pure, undivided attention from a highly engaged audience.
02
AR Lens & Filters
Branded AR Lenses let users interact with your product in their world — trying on sunglasses, placing furniture, or playing a branded game. Engagement rates are unmatched.
03
Swipe Up & Convert
A single swipe takes users to your app install page, product, or landing page. With avg. 34% swipe-up rates on top ads, Snapchat drives action — not just awareness.
Less Saturated, More Attention
Snapchat has far fewer advertisers than Meta or TikTok. Less competition means lower CPMs, fresher audiences, and creative that hasn't been seen a hundred times before.
The 18–34 Goldmine
75% of 13–34 year olds in the UK are on Snapchat. If your product targets Gen Z or younger Millennials, this is the most direct route to their attention and wallets.
App Install Powerhouse
Snapchat consistently delivers some of the lowest cost-per-install rates in mobile advertising. For apps targeting younger users, it outperforms every other platform on volume and cost.
Best For
Mobile Apps & Games Youth Fashion Entertainment Food Delivery Footfall & Retail Subscription Products
4.3x
Avg. ROAS
-47%
Cost Per Lead
5
Platforms
+340%
Avg. Lead Volume
Our Approach
How We Build Campaigns That Scale

The same proven framework applied to every platform — research, build, test, scale.

01
Research & Audit
Market analysis, competitor ad research, audience profiling, and full account audit before spending a penny.
02
Build & Launch
Campaign architecture, platform-native creative, tracking setup, and controlled launch across your chosen channels.
03
Test & Optimise
A/B testing, bid adjustments, audience refinement, and creative rotation until every campaign hits its target KPIs.
04
Scale & Report
Scale winners, cut losers, expand reach, and deliver transparent weekly reports on every metric that matters.
Getting Started
What's the Investment?

Management fees are separate from your ad spend. We scope everything to your goals and budget — no surprises.

Paid Ads Growth Package

Full-service campaign management across your chosen platforms — strategy, creative, optimisation, and reporting all included.

Full campaign setup & management
Platform-native ad creative
Conversion tracking & pixels
Weekly performance reports
Landing page guidance
Budget allocation strategy
Multi-platform management
No long-term contracts
Get a Custom Quote →
Common Questions
Paid Ads FAQs
Which platform is right for my business?+

It depends on your audience and goals. Google for high-intent search. Meta for consumer brands and DTC. LinkedIn for B2B. TikTok for younger audiences and viral reach. Snapchat for app installs and the 18–34 demographic. We'll recommend the right mix and explain exactly why.

How much should I spend on ads?+

We typically recommend starting with £1,500–£3,000/month in ad spend per platform to gather meaningful data quickly. We'll advise on the optimal budget for your industry, audience size, and goals before you commit to anything.

How quickly will I see results?+

Google Ads typically generates leads within the first week. Meta and LinkedIn take 2–4 weeks to exit the learning phase. TikTok and Snapchat can move faster if the creative is right. By month two, all campaigns should be performing predictably.

Do I own my ad accounts?+

Yes, always. We work inside your own accounts — you retain full ownership and access at all times. If we ever part ways, all your data, audiences, and creative history stays with you. No lock-in, ever.

What creative do you produce for each platform?+

Each platform gets native creative — not recycled assets. Google gets tightly written search copy and shopping feeds. Meta gets designed carousels, static images, and video scripts. TikTok gets short-form video in the right format. We know what each platform rewards and we build accordingly.

Ready to talk strategy?

Book a free 20-minute call. We'll look at your business, pick the right platforms, and tell you exactly what results to expect.

Book a Free Call →

Ready to Turn Ad Spend Into Profit?

Tell us about your business and we'll map out exactly which platforms to use, what to spend, and what results to expect.

Book a Free Ads Consultation →