£37,812 of managed search spend.2,512 conversions at £15.05.
Every figure on this page is read straight from a live Google Ads account we manage. We publish the sector rather than the client name — the numbers are the point, and our clients’ results belong to them. Here is each account, what it spent and what it returned.
Source: Google Ads, all‑time account figures to 29 October 2026. Every number on this page is taken straight from the account. Where Google reports a figure rounded, it is shown rounded here.
Three examples of success.
Live accounts we manage on Google Ads, with the figures exactly as the platform reports them.
£14.75 a conversion, held for five months
The largest account we run. What matters here is not the headline cost per conversion but that it stayed there across 2,274 conversions and £33.5k of spend — this is a settled account, not one good fortnight.
The 15.88% click‑through rate is the number to look at. That is keywords and ad copy matched tightly enough that the people clicking actually wanted the thing being sold.
The client raised the budget from £2,358 to £9,340 a month across five months — a four‑fold increase in what they trust the account to spend.
The same approach on a tenth of the budget
A smaller account in the same sector, which is the useful part — it shows the cost per conversion holding at roughly the same level on a budget a tenth the size. Scale was not what produced the first result.
£45.16 a conversion, and what that tells you
Three times the cost per conversion of the broadband accounts, and the reason is budget. Google’s bidding needs conversion volume to optimise against, and £587 supplies very little of it, so the account takes far longer to settle at its true cost.
We publish it because the pattern is the useful part: spend level determines how quickly an account finds its floor. That is worth knowing before you set a budget, not after.
How this translates to air conditioning.
Search accounts behave in ways that carry across any sector, and in ways that are specific to your trade. Both shape the targets we would set for you.
What carries across
- We hold a cost per conversion steady at volume, across thousands of conversions rather than a good week
- A 15.88% click-through rate means the keywords, the ad copy and the landing page agree with each other
- The same method produced a similar cost per conversion on a budget a tenth the size
- We report on cost per conversion. Impressions are not a result
What’s different in air con
- A broadband conversion is a form fill. Yours is a booked survey, so we optimise for appointments and call quality rather than raw form volume
- Demand swings hard with the season. Budget flexes up for the summer peak and holds position through the shoulder months instead of going dark
- Your job value is far higher, so cost per conversion is the wrong headline. We report cost per quote issued and cost per install won
- Local Services Ads sit above the map and charge per lead, which changes the channel mix for a domestic installer entirely
How this will look for you.
The account above is measured on cost per conversion, because for a broadband retailer a conversion is a form fill. Yours is a van on a driveway. Here is the scoreboard we would build for an air con firm, and when you would start seeing it.
What we’d report
- Cost per survey bookedThe first number that means anything. Not clicks, not form fills.
- Cost per quote issuedHow many of those surveys turn into a priced proposal going out.
- Quote to install rateWhere most firms lose the money, and usually the cheapest thing to fix.
- Cost per install wonThe only figure that settles whether the spend was worth it.
- Enquiries answered inside the hourThe strongest single predictor of whether you win the job at all.
- Map position and review velocityWhat keeps the cost per survey falling month after month.
When you’d see it
- Weeks 1 to 4Baseline. We measure your listing, your site and what an enquiry costs you today, before anything changes — so the before and after is real rather than asserted.
- Weeks 5 to 12Local Services Ads go live once your reviews and response time can win the auction. Your first cost per booked survey lands in this window.
- Month 4 onwardA chart like the one above, except it is your account — spend against installs won, month by month, sent to you whether the news is good or not.
What this looks like for an air con firm.
Leave your number and we’ll go through your Google listing, your site and what you currently pay for an enquiry — then tell you what we would target and what it would cost to get there. You’ll come off the call knowing where your installs are going, whether you hire us or not.