Directors’ Statements

Foundations. Systems. Longevity. The story of how The Tailored Tree began — and the principles that continue to build it.

Founder & Director

Max Tuleberg

The Tailored Tree

My background is in construction — an industry built on precision, resilience, and trust. It’s where I learned that the strength of anything, whether it’s a building or a business, lies in the foundations.

After years of working on sites and managing projects, I realised something powerful: the same principles that shape a strong structure apply to building a successful company. Every decision, every layer, and every connection matters. That idea became the cornerstone for The Tailored Tree.

I started this business with one clear purpose — to help companies grow with confidence, evolve with technology, and stand strong through changing generations. Many great businesses fade, not from lack of passion or skill, but because they fail to adapt to how the world finds and trusts them. My goal is to change that.

Through data-driven strategy, AI-powered SEO, and authentic brand storytelling, we give businesses the systems and visibility they need to thrive — not just today, but for years to come.

At The Tailored Tree, we don’t chase quick wins; we build lasting results. Every partnership is a long-term project — a structure designed to endure.

Founder & Director

Harry McCarron

The Tailored Tree

I began my career working for a large corporate business, developing software systems and building websites used by thousands of customers. During that time, I learned first-hand how powerful the right technology and structure can be in driving business growth.

After working in that environment, I noticed a major gap — while large corporations had the resources to scale online, most local businesses didn’t. Many offered excellent services but lacked the digital foundation needed to compete or get noticed.

That realisation led me to create The Tailored Tree — a digital growth agency focused on helping local businesses generate leads through high-performing websites, SEO, and AI-powered optimisation.

My goal has always been simple: to bring enterprise-level results to small and medium-sized businesses in a way that’s clear, measurable, and built to last.

At The Tailored Tree, everything we do is rooted in strategy, transparency, and performance — helping real businesses grow through systems that actually work.