Case Study: Local Brand Hit #1 in ChatGPT & SGE

How a regional service business became the model answer in AI search—and doubled qualified leads in 60 days.

Starting from a slow theme and thin content, this local brand struggled to appear for key queries. After a rebuild and AI SEO rollout, the business earned consistent citations inside ChatGPT responses and Google's SGE—driving high-intent leads.

Strategy Overview

  • Rebuilt on a fast, accessible theme with clear IA.
  • Published topic clusters + service/location hubs.
  • Implemented Organization, LocalBusiness, FAQ schema.
  • Added conversational FAQs per page for AI extraction.
  • Introduced brand-trained chatbot to capture and qualify leads.

Results

  • +211% organic clicks (60 days)
  • +34 booked surveys per month
  • 14% chatbot close rate
  • Repeated citations in ChatGPT + inclusion in SGE cards

What Mattered Most

Entity clarity (brand → services → locations), answer-first content, and clean performance signals. Together, these turned the site into an AI-friendly reference source.

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